https://www.helimaxfilms.co.uk/creative daily 0.75 2024-02-20 https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541085826982-XMZDRHZXKFUTE2ZQWS6P/pharrell-billionaire-boys-club.jpg CREATIVE BILLIONAIRE BOYS CLUB / Launching Billionaire Boys Club and the Ice Cream sneaker in the UK with Pharrell and Nigo. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1539686242411-GAVRTL79RB270AR3BYAQ/Annie+Mac_The+Vinyl+Collection+at+W+London_7.jpg CREATIVE W HOTELS / Spotting the early trend for the resurgence of Vinyl, I created the world’s first hotel vinyl room service experience. A carefully curated list of albums by various DJ’s and celebs available via room service together with a vintage record player. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541093784007-AIM9I9SMLJ8JAEOXH9AJ/evian+ben+jones CREATIVE EVIAN / It started with the first ever swimming pool at a UK festival and became a three year installation, saving the Brockwell Lido from closure with a clever piece of sponsorship, which as a bonus, could be seen on the flight path into Heathrow Airport. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541096333062-ZVNCX8J77NVYR4BOXCON/nintendo+ben+jones.jpg CREATIVE NINTENDO / The launch of the Game Boy Advance with the world’s first hand held gaming retrospective exhibition. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541087127132-1AY2RQBLQG4JEPCP58Z7/rizzla+ben+jones.jpg CREATIVE RIZLA / Five years of Summer festivals, including Glastonbury cafes and chillout tents. Persuading Massive Attack to take their first ever sponsor and getting on the road with the band for a tour of Bowling alleys. The Rizla Bowling tour. Commissioned a young Banksy to create stencils for the brand and hijacked a few signs and locations whilst touring. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541161499760-P2WH2G4ROAG1YBD7G01S/ben+jones+reebok CREATIVE REEBOK / Designing and staging fashion shows with Ryan Giggs and fellow footballers. Sending Venus Williams down the catwalk for three years running to unveil her Wimbledon dresses for Reebok. The launch of Rbk ‘I am what I am’ campaign with 50 cent in a giant warehouse in East London and Europe’s media. Jay Z, a private jet, a pair of new trainers and a windy corner of Luton airport. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541087548944-V7H62XF0I7ZLXVUIFGKU/toast+ben+jones.jpg CREATIVE KELLOGGS / The appearance of William Hague on a piece of toast for Kelloggs’ Fruit Winders as part of a series of wind up stunts around the UK. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541162108444-ZWF5XIUYX3QPQQ2BB3TQ/ben+jones+installation CREATIVE DRAMBUIE / Negotiated and oversaw the first ever commercial sponsorship of one of Secret Cinemas own events and created the bar and immersive space serving Drambuie cocktails. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541092423014-DVET9LUU8ZCOSC0V77CB/IMG_6769.jpg CREATIVE CONGRATULATIONS!! When starting a new job nothing impresses new colleagues more than knowing the right people. At Cake, a little tongue in cheek humour to potential new business clients who had just moved jobs by sending them this framed ‘Congratulations’ kits for their new desks…....proved to be very successful.. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541091645942-1IEON9X4XRLN8A17HNH4/nintendo+ben+jones CREATIVE NINTENDO / The placement of branded sugar cubes for the launch of the Gamecube in numerous trendy coffee shops and cafes. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541079482568-ABMMP9WS76D2SBEHE2RS/carling+festival+ben+jones.jpg CREATIVE CARLING / Live show formats including ‘Carling Live 24’ and ‘New Kings of Rock & Roll’, one of the first Ad funded TV shows. Summer Festivals, sampling, guest bars and secret shows, as well as the popular ‘Carling cold beer amnesty’. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541093945827-0K5VVADVTOWKJR314GB2/huawei+ben+jones CREATIVE HUAWEI / Superheroes campaign launch. Superpowers supply shop in Shoreditch, London. Talks and an exhibition of superhero portraits. Real life superhero Phoenix Jones was flown in from America picking up huge media coverage and TV interviews including Newsnight. Launch included The incredible Brooklyn Superhero Supply Company. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/0106a016-57d9-4b26-baaa-17eb9884e29c/Screenshot+2024-02-19+at+23.12.37.png CREATIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541505821432-YXZTLC361RCBAWDOV8WF/budweiser+web.jpg CREATIVE BUDWEISER / A major client for me in my early days as CD of Cake. During that time we created so many great events and ideas in music and sport, but this will always be my favourite. The Bud House Party. A simple premise. The best parties are in house but no one likes to have a party at their home. A house was built and toured that people could have an amazing party in. The highlights: the disco dancefloor bed, The kitchen dancefloor with cooker that opened up and chucked smoke out and more importantly..The bath full of cold beer. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541497698621-GK7GKPA0OU6VTJ9DIRUS/leicester+square+book.jpg CREATIVE W HOTELS / A project to place-make and add some glamour to the locale of their main hotel in Leicester Sq. I researched, sourced and art directed a photography book celebrating the famous faces that have walked the red carpet and been snapped in Leicester Square to celebrate its glamorous history. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541083505130-F5C93EQKGC1FKOY36F47/LEVIS.jpg CREATIVE LEVI’S / How do you win one of the most competitive pitches for a 6 month celebrity project for Levis? Take a gamble and spend the entire budget, including your fees, on setting up and running the Levi’s celebrity seeding Lounge. Result - Won the pitch and after 6 months the agency was put on a full retainer and 10 years later, still works for the brand. Levis, subsequently launched Celebrity Lounges all over the world. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1539688405876-WX4IZLR1DKS2C3JS96PN/ben+jones+barclays+havas CREATIVE BARCLAYS / Three years as Creative Director for Barclays with Cake / Havas, in charge of full 360 including Trophy presentations, production and direction of film content and Television. The global PR around The Leicester City campaign featured a fan presenting the Trophy smashed all records for Barclays earned media. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1539857167959-YTO5577A3BGQTVKC2ZRH/DES.jpg CREATIVE NINTENDO / The world’s first sponsorship of Des Lynam’s moustache by colouring it purple. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541155572069-G0R4C71IZ174SO448EJD/can+ben+jones CREATIVE NCH / One of four posters created as part of a campaign, which caused a huge outcry with its imagery and led to questions in the House Of Commons. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541087338596-Y5NIQ424C2K4NTSA0JZS/elvis+ben+jones.jpg CREATIVE KINGSMILL / A stunt to back up the TV campaign for Kingsmill bread. The world’s first ever ‘Elvis’ shaped loaf. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1539684506060-0G0MZZH37BN2TZCQ3TW4/KYLIE.jpg CREATIVE EVIAN / Working alongside Kylie Minogue. Persuading Evian to change their logo for the first time in the brand’s history. Devising and producing a mammoth sampling project alongside her UK tour, gifting the limited edition bottles to fans. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1539864682883-2IQA8ZTXLDSJEAAB5WQD/ORANGE+ben+jones.jpg CREATIVE ORANGE / Cinema Wednesdays, Festival recharging and loads of great media stunts including the ‘Text me Home Dome’. A tent that lights up when you texted it so that you could find it in a muddy field full of thousands of other tents at a festival. The first solar recharging tent followed the next year. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1541503970504-MCSZUX2AZVG47J9I8B6J/ben+jones+barclays CREATIVE BARCLAYS ‘GAME CHANGING‘ / 18 month football strategy producing content and events with their new ambassador Frank Lampard as well as overseeing all social and Manager of the Month competitions. The Development of a two year Lifeskills campaign with Barclays and Tinie Tempah with content and live events. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/e8d29360-e047-4952-9ba6-e0a3afc1598c/7d0439253aa5e01efde5756cfc12a99fc7325500_810.jpg CREATIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1539887983112-UNWVUKX235FMKYG4LO7K/tennis+02.jpg CREATIVE BARCLAYS ATP TENNIS / Creative Director on the ATP tennis finals at the O2. Establishing consumer experientials, an interactive arena show and creating film content for ticket promotions. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/d70ee687-c519-444f-a2b6-afbde7dc4b7f/Chelsea_FC_Supporting_Final.jpg CREATIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1539863586164-4YBXPZPVC5VPM8NB4270/ben+jones+arsenal+stadium CREATIVE NIKE / ARSENAL FOOTBALL CLUB / Huge permanent wall installation celebrating the history of the club when they opened the Emirates. This was an idea I originally pitched to Arsenal and Carling, but it ended up in the bottom drawer. Arsenal and Wieden and Kennedy approached me about using it for Nike, and as a lifelong Gooner it was a no brainer. https://www.helimaxfilms.co.uk/about daily 0.75 2024-02-19 https://www.helimaxfilms.co.uk/director daily 0.75 2024-02-19 https://www.helimaxfilms.co.uk/contact daily 1.0 2018-10-18 https://images.squarespace-cdn.com/content/v1/5bbcbac7aadd34079000ae6b/1539698402900-JP6SIBHFZTDNNZIIJLFV/COVER.jpg CONTACT https://www.helimaxfilms.co.uk/pagecv daily 0.75 2024-02-19