BARCLAYS  / Three years as Creative Director for Barclays through Cake/Havas, in charge of full 360 including Trophy presentations, production and direction of film content and Television. The global PR around The Leicester City campaign featuring a fan presenting the Trophy smashed all records for Barclays earned media.

BARCLAYS / Three years as Creative Director for Barclays through Cake/Havas, in charge of full 360 including Trophy presentations, production and direction of film content and Television. The global PR around The Leicester City campaign featuring a fan presenting the Trophy smashed all records for Barclays earned media.

CARLING / ‘Real Stories’ writer, producer and director on nineteen films based on different life stories around various football fans.

POKEMON / The UK launch involved trucks, motorbikes and boats resulting in blanket coverage, kickstarting one of the biggest game franchises in history. E3, trade shows, launches and sampling. Over 100 different projects Worldwide over 3 years, including The Pokemon Olympics. Highlights included building a full interactive Pokemon world at the Millenium Dome, now the O2, which saw over 20,000 kids visit.

EVIAN  / Working alongside Kylie Minogue. Persuading Evian to change their logo for the first time in the brand’s history. Devising and producing a mammoth sampling project alongside her UK tour, gifting the limited edition bottles to fans.

EVIAN / Working alongside Kylie Minogue. Persuading Evian to change their logo for the first time in the brand’s history. Devising and producing a mammoth sampling project alongside her UK tour, gifting the limited edition bottles to fans.

NIKE / ARSENAL FOOTBALL CLUB /  Huge permanent wall installation created with Wieden and Kennedy outside the Emirates stadium showing every footballer that played for Arsenal at the old Highbury.

NIKE / ARSENAL FOOTBALL CLUB / Huge permanent wall installation created with Wieden and Kennedy outside the Emirates stadium showing every footballer that played for Arsenal at the old Highbury.

CARLING /  Live show formats including ‘Carling Live 24’ and ‘New Kings of Rock & Roll’, one of the first Ad funded TV shows. Summer Festivals, sampling, guest bars and secret shows, as well as the popular ‘Carling cold beer amnesty’.

CARLING / Live show formats including ‘Carling Live 24’ and ‘New Kings of Rock & Roll’, one of the first Ad funded TV shows. Summer Festivals, sampling, guest bars and secret shows, as well as the popular ‘Carling cold beer amnesty’.

REEBOK / content campaign writer, producer and director of film centered around the narrative of Ryan Giggs not going to the World Cup 2006.

COCA COLA / World Cup content. Writer, producer and Director

HEWLETT PACKARD PRINTERS / Award winning Hype Gallery, a concept that went on to travel the world. An empty space containing just one of HP’s large format printers. Visitors would bring artwork on a memory stick for HP to print which was subsequently exhibited for everyone to see. A gallery created by the public for the public.

LYNX / 300 competition winners from across the world were flown to the Artic Circle for a high profile party including Faithless, as part of an innovative Ad funded programme shown on channel 4 for Lynx, provided a winning event for customers, client and broadcaster alike.

SHELLEYS SHOES / press poster and cinema film campaign that was banned instantly and garnered huge amounts of valuable press.

‘GODZILLA’  Award winning campaign, crushing cars and leaving them, legally, on parking spaces all over Central London for the film launch.

‘GODZILLA’ Award winning campaign, crushing cars and leaving them, legally, on parking spaces all over Central London for the film launch.

RESIDENT EVIL /  Serving human kebabs outside The Virgin Megastore at midnight for the big launch of the video game.

RESIDENT EVIL / Serving human kebabs outside The Virgin Megastore at midnight for the big launch of the video game.

BARBIE / A street painted pink for Barbie received worldwide coverage and a visit from Ian Brown of the Stone Roses.

W HOTELS /  Creating the world’s first hotel vinyl room service experience. A carefully curated list of albums by various DJ’s and celebs available via room service together with a vintage record player.

W HOTELS / Creating the world’s first hotel vinyl room service experience. A carefully curated list of albums by various DJ’s and celebs available via room service together with a vintage record player.

REEBOK /  Designing and staging fashion shows with Ryan Giggs and fellow footballers. Sending Venus Williams down the catwalk for three years running to unveil her Wimbledon dresses for Reebok. The launch of Rbk ‘I am what I am’ campaign with 50 cent in a giant warehouse in East London and Europe’s media. Jay Z, a private jet, a pair of new trainers and a windy corner of Luton airport.

REEBOK / Designing and staging fashion shows with Ryan Giggs and fellow footballers. Sending Venus Williams down the catwalk for three years running to unveil her Wimbledon dresses for Reebok. The launch of Rbk ‘I am what I am’ campaign with 50 cent in a giant warehouse in East London and Europe’s media. Jay Z, a private jet, a pair of new trainers and a windy corner of Luton airport.

IMG_5620.jpg

PG TIPS / The legendary stunt which saw an inflatable tea bag floating down the river Thames. The event scored a major coup by even saw The Tower Bridge being persuaded to open for the occasion!

EVIAN /  It started with the first ever swimming pool at a UK festival and became a three year installation, saving the Brockwell Lido from closure with a clever piece of sponsorship, which as a bonus, could be seen on the flight path into Heathrow Airport.

EVIAN / It started with the first ever swimming pool at a UK festival and became a three year installation, saving the Brockwell Lido from closure with a clever piece of sponsorship, which as a bonus, could be seen on the flight path into Heathrow Airport.

LEVI’S /  The pitch winning Levi’s celebrity seeding Lounge.

LEVI’S / The pitch winning Levi’s celebrity seeding Lounge.

HUAWEI /  Superheroes campaign launch. Superpowers supply shop in Shoreditch, London. Talks and an exhibition of superhero portraits. Real life superhero Phoenix Jones was flown in from America picking up huge media coverage and TV interviews including Newsnight. Launch included The incredible Brooklyn Superhero Supply Company.

HUAWEI / Superheroes campaign launch. Superpowers supply shop in Shoreditch, London. Talks and an exhibition of superhero portraits. Real life superhero Phoenix Jones was flown in from America picking up huge media coverage and TV interviews including Newsnight. Launch included The incredible Brooklyn Superhero Supply Company.

BARCLAYS ‘GAME CHANGING‘   /  18 month football strategy producing content and events with their new ambassador Frank Lampard as well as overseeing all social and Manager of the Month competitions. The Development of a two year lifeskills campaign with Barclays and Tinie Tempah with content and live events.

BARCLAYS ‘GAME CHANGING‘ / 18 month football strategy producing content and events with their new ambassador Frank Lampard as well as overseeing all social and Manager of the Month competitions. The Development of a two year lifeskills campaign with Barclays and Tinie Tempah with content and live events.

OASIS / ‘Masterplan’ Scripted and directed promo for Oasis using L.S Lowry paintings.

RYAN GIGGS /  Partnership with footballer Ryan Giggs to produce the first ever men’s football instructional Yoga DVD. It has sold over 100,000 copies to date.

RYAN GIGGS / Partnership with footballer Ryan Giggs to produce the first ever men’s football instructional Yoga DVD. It has sold over 100,000 copies to date.

E4 /  Launch of the new TV channel. Innovative media placement on motorbike couriers citywide.

E4 / Launch of the new TV channel. Innovative media placement on motorbike couriers citywide.

ORANGE /  Cinema Wednesdays, Festival recharging and loads of great media stunts including the ‘Text me Home Dome’. A tent that lights up when you texted it so that you could find it in a muddy field full of thousands of other tents at a festival. The first solar recharging tent followed the next year.

ORANGE / Cinema Wednesdays, Festival recharging and loads of great media stunts including the ‘Text me Home Dome’. A tent that lights up when you texted it so that you could find it in a muddy field full of thousands of other tents at a festival. The first solar recharging tent followed the next year.

BARCLAYS ATP TENNIS /  Creative Director on the ATP tennis finals at the O2. Establishing consumer experientials, an interactive arena show and creating film content for ticket promotions.

BARCLAYS ATP TENNIS / Creative Director on the ATP tennis finals at the O2. Establishing consumer experientials, an interactive arena show and creating film content for ticket promotions.

NINTENDO /  The world’s first sponsorship of Des Lynam’s moustache by colouring it purple.

NINTENDO / The world’s first sponsorship of Des Lynam’s moustache by colouring it purple.

DRAMBUIE  / Negotiated and oversaw the first ever commercial sponsorship of one of Secret Cinemas own events, creating a bar area serving Drambuie cocktails.

DRAMBUIE / Negotiated and oversaw the first ever commercial sponsorship of one of Secret Cinemas own events, creating a bar area serving Drambuie cocktails.

NCH /  Part of a campaign which caused a huge outcry with its imagery. The sex abuse version never ran but still generated lots of media.

NCH / Part of a campaign which caused a huge outcry with its imagery. The sex abuse version never ran but still generated lots of media.

NINTENDO /  Handheld gaming retrospective exhibition for the release of the Game Boy Advance.

NINTENDO / Handheld gaming retrospective exhibition for the release of the Game Boy Advance.

BUDWEISER /  The Bud House Party. A simple premise. The best parties are in house but no one likes to have a party at their home. A house was built and toured that people could have an amazing party in. The highlights: the disco dancefloor bed, The kitchen dancefloor with cooker that opened up and chucked smoke out and more importantly..The bath full of cold beer.

BUDWEISER / The Bud House Party. A simple premise. The best parties are in house but no one likes to have a party at their home. A house was built and toured that people could have an amazing party in. The highlights: the disco dancefloor bed, The kitchen dancefloor with cooker that opened up and chucked smoke out and more importantly..The bath full of cold beer.

BILLIONAIRE BOYS CLUB /  Launching Billionaire Boys Club and the Ice Cream sneaker in the UK with Pharrell and Nigo.

BILLIONAIRE BOYS CLUB / Launching Billionaire Boys Club and the Ice Cream sneaker in the UK with Pharrell and Nigo.

VIRGIN MEGASTORE /  ‘Santa School’, signings and in-store gigs including Kings of Leon and established legends such as David Bowie, as well as crazy sessions with the Beckhams and Slipknot and 10,000 screaming girls and their Mum’s shutting down Piccadilly Circus when Westlife appeared.

VIRGIN MEGASTORE / ‘Santa School’, signings and in-store gigs including Kings of Leon and established legends such as David Bowie, as well as crazy sessions with the Beckhams and Slipknot and 10,000 screaming girls and their Mum’s shutting down Piccadilly Circus when Westlife appeared.

RIZLA /  Five years of Summer festivals including Glastonbury cafes and chillout tents on the road with Massive Attack and the Rizla Bowling tour. Commissioned a young Banksy to create stencils for the brand and hijacked a few signs and locations whilst touring.

RIZLA / Five years of Summer festivals including Glastonbury cafes and chillout tents on the road with Massive Attack and the Rizla Bowling tour. Commissioned a young Banksy to create stencils for the brand and hijacked a few signs and locations whilst touring.

KINGSMILL /  The world’s first ever ‘Elvis’ shaped loaf.

KINGSMILL / The world’s first ever ‘Elvis’ shaped loaf.

KELLOGGS /  The appearance of William Hague on a piece of toast for Kelloggs’ Fruit Winders as part of a series of wind up stunts around the UK.

KELLOGGS / The appearance of William Hague on a piece of toast for Kelloggs’ Fruit Winders as part of a series of wind up stunts around the UK.

NINTENDO /  The placement of branded sugar cubes for the launch of the Gamecube in numerous trendy coffee shops and cafes.

NINTENDO / The placement of branded sugar cubes for the launch of the Gamecube in numerous trendy coffee shops and cafes.

W HOTELS /  A project to place-make and add some glamour to the locale of their main hotel in Leicester Sq. A photography book celebrating the famous faces that have walked the red carpet and been snapped in Leicester Square to celebrate its glamorous history.

W HOTELS / A project to place-make and add some glamour to the locale of their main hotel in Leicester Sq. A photography book celebrating the famous faces that have walked the red carpet and been snapped in Leicester Square to celebrate its glamorous history.

DUREX / Campaign writing, producing and direction.

ADIDAS / Writing producing and directing a launch film for the Adidas World Cup football launch for the agency pitch.

PAYPAL / Writing, producing and directing a content campaign in the Arctic Circle with Joel Dommett.

BBC / Writing, producing and directing a content campaign for the BBC’s coverage of the 2018 Winter Olympics.

LG / Writing, producing and directing a series of content films for LG for their sponsorship of the 2018 World Cup.

DOOM BAR / Writing, producing and directing a series of content films for Doom bar’s sponsorship of Lions rugby and a Cornish event.

MANCHESTER UNITED / The Fred official launch of the club’s new signing.

FIVB ‘FiveB Trolley’ Wrote and directed a Global content campaign of 22 films to promote International Men's and Women’s Volleyball.

CONGRATULATIONS!!  When starting a new job nothing impresses new colleagues more than knowing the right people. At Cake, a little tongue in cheek humour to potential new business clients who had just moved jobs by sending them this framed ‘Congratulations’ kits for their new desks…....proved to be very successful..

CONGRATULATIONS!! When starting a new job nothing impresses new colleagues more than knowing the right people. At Cake, a little tongue in cheek humour to potential new business clients who had just moved jobs by sending them this framed ‘Congratulations’ kits for their new desks…....proved to be very successful..