Creative Director, Writer, Producer and Director.


Copywriter / SAATCHI & SAATCHI (1989-1993)
I started life in the Advertising Industry as a copywriter having been plucked from the Art Buying Dept. by Paul Arden. Worked across various clients including British Airways and NSPCC. My time here also included 8 months working from the Saatchi office in New York where I wrote and oversaw an award winning campaign for Crime
Prevention.

Copywriter / J WALTER THOMPSON (1993-1995)
I worked here as a copywriter under Billy Mawhinney and Nick Welch. I wrote and oversaw over 25 TV commercials in 3 years and press, radio and poster work.
Clients included, Nestle, Kodak, Kellogg’s, Persil and Esso.


Creative / MUSTOE MERRIMAN (1995–1998)
Senior Copywriter for 2 years across multiple clients, including Prudential, Shellys Shoes, Encona and NCH.


Founder & Creative Director / CAKE (1998–2005)
Founder and Creative Director of the integrated agency Cake. Working across PR, Events, Content Creation, Sponsorship, Experiential and Advertising. Grew the
company from 8 staff to 80 in four years working with Global brands including, Reebok, Budweiser, Orange, Evian, Jaguar Cars, Nintendo, ITV, Kellogg’s, Virgin
Megastores, Carling, Grolsch and Smirnoff.


Creative Director / FREEWHEELIN’ / REEBOK (2005–2009)
Ran the European seeding and ambassador programme for the UK including the development, build and management of Reebok’s first ever celebrity-seeding
lounge in Shoreditch. Managed European Entertainment PR for the brand looking after media for global superstar ambassadors Jay Z and 50 Cent and the launch of its
brand platform ‘I Am What I Am’.


Director / PARTIZAN FILMS (2005–2012)
Commercial and Music Video Director.

Creative Director / W COMMUNICATIONS (2012–2014)
Creative Director helping to build and develop the company’s creative output across all disciplines. Worked across new business developing strategic and creative
campaigns for pitches, including winning work for Levis, PokerStars, W Hotels, Dewars, Huawei and EastVillage amongst others.


Creative Director – CAKE / HAVAS (2015–2018)
Creative Director across a number of accounts in the agency including Barclays sponsorship of the Premier League and Carling Premier League sponsorship.
Consultant on various new business and content projects for PayPal, LG, Durex and the BBC.